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Crafting Your Authentic Coaching Brand

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About this event

In today’s competitive coaching landscape, establishing a strong personal brand is essential for standing out and attracting the right clients. This interactive session will guide you through the key components of building an authentic and impactful coaching brand. We’ll explore the power of storytelling, the importance of defining your niche, and how to create a compelling Unique Value Proposition (UVP) that highlights your unique strengths. You’ll also learn how to develop a cohesive visual identity and maintain consistency across your digital presence. 

This session is ideal for coaches looking to clarify their brand and elevate their marketing efforts. Participants will leave with practical tools to enhance their coaching brand and create lasting connections with their audience. 

Lisa Madaschi, PCC, EMCC Senior Practitioner, is a leadership and career coach with over a decade of experience in corporate communication and brand marketing. She brings her expertise to the coaching world by helping coaches differentiate themselves, build authentic brands, and confidently grow their businesses. Drawing on her international corporate background, Lisa understands the unique challenges coaches face in today’s crowded marketplace—from standing out with a distinct brand to navigating the complexities of marketing while staying true to their core values.
 
Her mission is to empower coaches to create compelling, authentic brands that not only reflect who they are but also resonate with the clients they want to serve. By blending strategic marketing insights with a deep appreciation for personal growth, Lisa equips coaches with the clarity, confidence, and tools they need to succeed. She is passionate about giving back to the coaching community and supporting others in achieving lasting impact.


CCE: 1.5 Resource Development


Date and Time

Thursday, March 12, 2026, 12:00 PM until 1:30 PM
Videoconference information will be provided in an email once payment is received.

Event Contact(s)

Kerry A Hoffman

Category

Educational Event

Registration Info

Registration is required
Payment In Full In Advance Only

Number of People Who Will Attend

Non-Member Admission *
$20.00
* This can be your primary registrant type. Only one primary registrant type is allowed per registration.
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